Children’s Literacy & Grade-Level Reading

Bridgette Heller, Co-Founder and Volunteer CEO of the Shirley Proctor Puller Foundation, shares her passion for reading that was instilled at a young age, and why it lead her to create the M.A.S.T.R. Kids program, one of four children’s literacy programs funded by the Juvenile Welfare Board. Bridgette also shares how her organization has had to pivot to serve children during COVID, and how important relationships have been during these challenging times. To learn more about JWB’s literacy and grade-level reading efforts, visit

In the words of Frederick Douglass, “Once you can read, you will be forever free.” I was educated in a community where the elders truly believed that. We are so blessed to be a part of leading a community that is restoring that legacy. The Juvenile Welfare Board decided to invest more in literacy. They brought together a group of service providers in a couple of ways. First, through the funding of children’s literacy focused organizations. And then secondly, through all of the work that they’ve done in building a collaboration around the grade level reading campaign. Our program is called the SPPF M.A.S.T.R. Kids Program. We focus on Math, Art, Science, Technology, and especially on Reading to really ensure that our children have that as a foundation.

When COVID hit, we introduced our own remote learning platform. The children in our program learn in spite of COVID. One of the things that we saw was that children who managed to stay with us actually avoided any learning loss. We all had to rethink the way in which we were delivering the services. We really had an opportunity to partner with folks like Feeding Tampa Bay to get food out to children, like Read strong to get more of the messaging out around literacy to partner more broadly with the school system, and new programs, like Antonio Brown and his Community Barbershop Book Club, which we helped him launch into an additional 10 barbershops initially, and now they’re up to 15. We’re so blessed to be funded by the Juvenile Welfare Board because children who can read are more confident.

We know that we are stronger together. And I really want to thank the folks at JWB for helping us restore that legacy of literacy for our scholars going forward into the future.

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About The Shirley Proctor Puller Foundation

SPPF works directly with students to build core skills in English and Math and practice these skills in fun and engaging activities, field trips and interesting exchanges with community leaders.

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Keisha Snead

SPPF Academic Leader

B.S. in Elementary Education,Cum Laude, FAMU 1996

I have served 24 years within the Elementary school setting in various instructional roles.  I have also served as the Mentor Coordinator for new and returning teachers. 

I have led professional development for faculty at several schools within Pinellas County.  I have coached colleagues in the understanding and delivery of the standards of reading and writing.  My love for learning is what drives my passion for teaching.  When I look into the eyes of a scholar who needs me, that is where I find my passion!